Learn to sell more and better

Antonio Rubio, Managing Partner of R&D at Overlap and author of the book “Corporate Universities”, has offered a conference at Overlap México for more than 40 directors and managers from some of the most important companies in the country on a topic that, today, than ever, interests and worries your managers: how to optimize the potential of your sales forces.

A Sales Academy is a tool to achieve sales objectives. As such, it has a specific method and is structured in a set of itineraries aligned in sales strategy and tactics, based on processes, and which translates into a differential competitive advantage for those companies that implement it.

Therefore, a Business School integrates KPIs, business strategies and tactics and is constantly updated. To be successful, it must be built and driven by the sales team, and be constantly updated. It is much more than a catalog or arrangement of previous or new content.

Among other benefits, a business business school contributes to:

• Communicate business strategy
• Support sales networking function
• Promote the implementation of the commercial model
• Manage knowledge
• Reduce turnover in the sales force

Without a doubt, a guarantee of preparation for the success of companies willing to succeed in a globalized, multichannel and constantly changing market.