Latest contents
What is sales training and why is it key to your business?
Find out how sales training can improve your team’s performance, increase your sales and build customer loyalty.
Sales Strategy: Keys to Market Success
Learn more about the keys to creating a successful business strategy.
Sales systematics: Back to basics?
A colleague from the Automotive sector reminded me a few days ago of the need to change the role of the salesperson in the dealership.
Visionary leadership
When a speaker at an event refers to this type of Leadership, using sophisticated and resonant words from the 90’s, they usually emphasise the word “vision” (it is always the first word that comes up) and immediately after, another word appears, which is “aspirational”.
Business Transformation: What is it and why is it important?
Descubre cómo impulsar la transformación comercial en tu empresa con estrategias de Overlap. Aprende a adaptarte al mercado, potenciar equipos y lograr un crecimiento sostenible.
Strategy implementation and Change Management
What’s in it for me? This is probably one of the first questions that every employee asks when faced with a communication of a new strategy in his or her company.
Learn to sell more and better
Antonio Rubio, Managing Partner of R&D at Overlap and author of the book “Corporate Universities”, has offered a conference at Overlap México for more than 40 directors and managers from some of the most important companies in the country.
Impact of Neuroscience on Sales and Marketing
Research in the field of neuroscience on how purchasing decisions are made at a neurophysiological level allows its application to the commercial field, boosting sales of products and services.