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Consumer goods and Retail
How to increase the productivity of a shop in the consumer goods and retail sector?
We share with you six recommendations to increase the productivity of a shop.
Maximizing customer value by ensuring operational excellence
Recently, Overlap Peru’s Retail sector organized a key event on “Maximizing customer value through operational excellence”.
Developing Successful Sales Teams: A Strategic Guide to Sales Training in the B2B Sector
We tell you why building long-lasting customer relationships and developing well-executed training programmes can be a competitive advantage for your company.
What is business effectiveness? 15 tips on how to achieve it
In an increasingly competitive business marketplace, commercial effectiveness has become a fundamental pillar of any organisation’s success and sustainability. But what does it really mean […]
Unlocking the Secrets of the Buying Decision: What Motivates Customers?
What motivates customers to buy? We explore the key factors behind buying decisions, from needs and strategies, to emotions and relationships. Find out how to be chosen by the consumer with these tips.