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The critical time has come for a change of strategy at FMCG manufacturers
21 March, 2024
What’s happening between manufacturers and retailers? Discover the latest trends in the retail sector.
Why should manufacturers and long range distributors work together if they want to gain market share?
Looking at some retailers’ recent results, it is clear that FMCG manufacturers need to rethink their businesses to make their categories work now and in the next five years. But to achieve this, it is all about changing the rules of the game between manufacturer and distributor, so that the value proposition to the end consumer is strengthened for both.
This value offer will be marked by aspects such as:
- Achieving successful launches in the channel
- Leveraging digital ecosystems together: retail media, social networks as recommenders.
- Getting AI to help with growth
- Leveraging Omni-channel better
Andrés Ríos, FMCG Partner at Overlap, José Luis Gutiérrez, Retail and Omnichannel International Expert, and Emilio Folqué, FMCG Europe Expert, give us their views on how to tackle the next stage.
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