Consumer goods and Retail
Leroy Merlin and Overlap, promoting omnichannel from the role of store teams
Jean Michel Robert, Head of Training of the Talent area at Leroy Merlin Spain; and Esther Peña, responsible for the Consumer and Healthcare area at Overlap Spain, for the magazine Equipos&Talento.
The critical time has come for a change of strategy at FMCG manufacturers
What’s happening between manufacturers and retailers? Discover the latest trends in the retail sector.
How to increase the productivity of a shop in the consumer goods and retail sector?
We share with you six recommendations to increase the productivity of a shop.
Maximizing customer value by ensuring operational excellence
Recently, Overlap Peru’s Retail sector organized a key event on “Maximizing customer value through operational excellence”.
Unlocking the Secrets of the Buying Decision: What Motivates Customers?
What motivates customers to buy? We explore the key factors behind buying decisions, from needs and strategies, to emotions and relationships. Find out how to be chosen by the consumer with these tips.
What is business effectiveness? 15 tips on how to achieve it
In an increasingly competitive business marketplace, commercial effectiveness has become a fundamental pillar of any organisation’s success and sustainability. But what does it really mean to be commercially effective?