Digital maturity in organisations

The digital maturity of companies is an increasingly critical issue. A recent survey conducted by McKinsey & Company of more than 100 companies around the world established a high correlation between the success of companies, measured mainly by their growth, and their level of digital maturity.

But what does it mean to say that an organisation has high digital maturity?

This means that the corporate ecosystem is adapted to the digital transformations of its environment. The aforementioned study took into account four dimensions, detailed below. The logic is simple: the more developed each of these dimensions, the more digitally mature the company:

Strategy: a company’s ability to manage its strategies holistically, with digital not as a complement but as part of the whole process.

Capabilities: the need for companies to be able to keep up with the regulations of the digital environment, based on legal compliance.

Organisation: fundamental to determining the degree of digital transformation of a business, referring to the continuous monitoring of targets for an effectively digital context in the company.

Culture: having a culture geared towards innovation and risk-taking is a fundamental part of the digital transformation process.

And why should companies be concerned about achieving a satisfactory degree of maturity? Simply because this is becoming a requirement for them to remain competitive in the market. Not to engage in this movement is to swim against the current. In a scenario of ever shorter innovation cycles, the speed of change has become essential for companies to survive.

Let’s reflect:

What level of digital maturity is our company at?

What initiatives are needed to reach higher levels?

A company’s digital maturity presupposes, among other things, a strong data-driven culture that will allow the company to make decisions based on analysing the information available and not on intuition.

Want to find out more about how to boost your company’s digital maturity and data-driven culture and how this can benefit the company you work for?

Count on our expertise to succeed in implementing your business strategies!

Tiago Sandroni
Senior consultant at Overlap Brazil
MBA – BI&Data Science