Lucas Tieghi VOTORANTIM

Lucas Tieghi highlights the use of the SPIN method in his sales, focusing on preparing for customer visits, analysing sales reports and practical examples of how he turned challenges into opportunities to build customer loyalty. He shares three essential pillars: knowledge, customer focus and a sense of ownership. The talk also addresses the importance of transparency in the face of problems and emphasises the need to remain structured in order to achieve consistent results.