Sales

A colleague from the Automotive sector reminded me a few days ago of the need to change the role of the salesperson in the dealership.

Sales transformation is the process of adapting a business to changes in the market, technology and customer expectations.

Antonio Rubio, Managing Partner of R&D at Overlap and author of the book “Corporate Universities”, has offered a conference at Overlap México for more than 40 directors and managers from some of the most important companies in the country.

Research in the field of neuroscience on how purchasing decisions are made at a neurophysiological level allows its application to the commercial field, boosting sales of products and services.

Discover what a sales team is, what functions it has, what types exist and how you can create an effective one for your company.