Author: acolanesi

Learn more about the keys to creating a successful business strategy.

A colleague from the Automotive sector reminded me a few days ago of the need to change the role of the salesperson in the dealership.

When a speaker at an event refers to this type of Leadership, using sophisticated and resonant words from the 90’s, they usually emphasise the word “vision” (it is always the first word that comes up) and immediately after, another word appears, which is “aspirational”.

Descubre cómo impulsar la transformación comercial en tu empresa con estrategias de Overlap. Aprende a adaptarte al mercado, potenciar equipos y lograr un crecimiento sostenible.

What’s in it for me? This is probably one of the first questions that every employee asks when faced with a communication of a new strategy in his or her company.

Antonio Rubio, Managing Partner of R&D at Overlap and author of the book “Corporate Universities”, has offered a conference at Overlap México for more than 40 directors and managers from some of the most important companies in the country.

Research in the field of neuroscience on how purchasing decisions are made at a neurophysiological level allows its application to the commercial field, boosting sales of products and services.

“The object of all discussion should not be triumph, but progress.” Joseph Joubert, essayist.

Discover what a sales team is, what functions it has, what types exist and how you can create an effective in your company.