{"id":2486,"date":"2026-05-08T06:33:32","date_gmt":"2026-05-08T12:33:32","guid":{"rendered":"https:\/\/www.overlap.net\/mx\/?p=2486"},"modified":"2026-06-02T11:16:56","modified_gmt":"2026-06-02T17:16:56","slug":"consumo-y-retail-en-un-entorno-omnicanal","status":"publish","type":"post","link":"https:\/\/www.overlap.net\/mx\/consumo-y-retail-en-un-entorno-omnicanal\/","title":{"rendered":"La realidad del sector Consumo y Retail en M\u00e9xico"},"content":{"rendered":"\n<p>El sector <strong>Consumo y Retail <\/strong>contin\u00faa evolucionando, tanto por parte del mercado como del propio consumidor. Entender esta realidad resulta clave para adaptar la forma en la que operan fabricantes y retailers.<\/p>\n\n\n\n<p>En este contexto, <strong>Mizart Maldonado<\/strong>, Directora del sector Consumo y Retail en <strong>Overlap M\u00e9xico<\/strong>, junto a <strong>Miguel \u00c1ngel Calvo<\/strong>, Director General de <strong>Advantage Group<\/strong>, comparten su visi\u00f3n sobre c\u00f3mo est\u00e1n cambiando las din\u00e1micas del sector y qu\u00e9 retos est\u00e1n marcando la agenda de las compa\u00f1\u00edas.<\/p>\n\n\n\n<p>A lo largo del contenido, comparten cuestiones como la evoluci\u00f3n del consumidor, la relaci\u00f3n entre fabricantes y retailers y la necesidad de avanzar hacia modelos de trabajo m\u00e1s alineados con las nuevas exigencias del mercado.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1196046551?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo responder hoy a un consumidor que exige una experiencia coherente en cada punto de contacto.<\/p>\n","protected":false},"author":3,"featured_media":2488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[161],"tags":[],"class_list":["post-2486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo-y-retail"],"acf":[],"lang":"mx","translations":{"mx":2486},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/posts\/2486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/comments?post=2486"}],"version-history":[{"count":11,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/posts\/2486\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/posts\/2486\/revisions\/2516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/media\/2488"}],"wp:attachment":[{"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/media?parent=2486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/categories?post=2486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overlap.net\/mx\/wp-json\/wp\/v2\/tags?post=2486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}