{"id":1495,"date":"2024-05-17T10:38:00","date_gmt":"2024-05-17T08:38:00","guid":{"rendered":"https:\/\/www.overlap.net\/es\/?p=1495"},"modified":"2024-06-10T16:26:22","modified_gmt":"2024-06-10T14:26:22","slug":"the-critical-time-has-come-for-a-change-of-strategy-at-fmcg-manufacturers","status":"publish","type":"post","link":"https:\/\/www.overlap.net\/es\/en\/the-critical-time-has-come-for-a-change-of-strategy-at-fmcg-manufacturers\/","title":{"rendered":"The critical time has come for a change of strategy at FMCG manufacturers"},"content":{"rendered":"\n<p><strong>Why should manufacturers and long range distributors work together if they want to gain market share?<\/strong><\/p>\n\n\n\n<p>Looking at some retailers&#8217; recent results, it is clear that FMCG manufacturers need to <strong>rethink their businesses to make their categories work now and in the next five years.<\/strong> But to achieve this, it is all about changing the rules of the game between manufacturer and distributor, so that the value proposition to the end consumer is strengthened for both.<\/p>\n\n\n\n<p>This value offer will be marked by aspects such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achieving <strong>successful launches<\/strong> in the channel<\/li>\n\n\n\n<li><strong>Leveraging digital ecosystems<\/strong> together: retail media, social networks as recommenders.<\/li>\n\n\n\n<li>Getting <strong>AI<\/strong> to help with growth<\/li>\n\n\n\n<li>Leveraging <strong>Omni-channel <\/strong>better<\/li>\n<\/ul>\n\n\n\n<p><strong>Andr\u00e9s R\u00edos<\/strong>, FMCG Partner at Overlap, <strong>Jos\u00e9 Luis Guti\u00e9rrez<\/strong>, Retail and Omnichannel International Expert, and <strong>Emilio Folqu\u00e9<\/strong>, FMCG Europe Expert, give us their views on how to tackle the next stage.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/925766646?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Would you like to access the full interview?<\/strong><\/h3>\n\n\n\n<p>With this special access you will be able to go deeper into this topic.<\/p>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.overlap.net\/en\/contact\/\">Request your access here<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s happening between manufacturers and retailers? Discover the latest trends in the retail sector.<\/p>\n","protected":false},"author":3,"featured_media":1572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[118,157],"tags":[],"class_list":["post-1495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","category-consumer-goods-and-retail"],"acf":[],"lang":"en","translations":{"en":1495,"es":1463},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts\/1495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/comments?post=1495"}],"version-history":[{"count":0,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts\/1495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/media\/1572"}],"wp:attachment":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/media?parent=1495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/categories?post=1495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/tags?post=1495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}