{"id":1463,"date":"2024-05-08T11:18:00","date_gmt":"2024-05-08T09:18:00","guid":{"rendered":"https:\/\/www.overlap.net\/es\/?p=1463"},"modified":"2024-06-10T16:08:06","modified_gmt":"2024-06-10T14:08:06","slug":"las-nuevas-reglas-del-juego-entre-fabricantes-y-distribuidores","status":"publish","type":"post","link":"https:\/\/www.overlap.net\/es\/las-nuevas-reglas-del-juego-entre-fabricantes-y-distribuidores\/","title":{"rendered":"Lleg\u00f3 el momento cr\u00edtico para el cambio de estrategia en los fabricantes de gran consumo"},"content":{"rendered":"\n<p><strong>\u00bfPor qu\u00e9 fabricantes y distribuidores de surtido largo deben trabajar juntos si quieren ganar cuota de mercado?<\/strong><\/p>\n\n\n\n<p>Viendo los \u00faltimos resultados de algunos retailers, es evidente que el fabricante de gran consumo tiene que <strong>replantear sus negocios para que sus categor\u00edas funcionen ahora y en los pr\u00f3ximos cinco a\u00f1os.<\/strong> Pero para conseguirlo, todo pasa por cambiar las reglas del juego entre fabricante y distribuidor, de forma que se refuerce para ambos la oferta de valor que va a llegar al consumidor final.<\/p>\n\n\n\n<p>Esta oferta de valor estar\u00e1 marcada por aspectos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conseguir <strong>lanzamientos exitosos <\/strong>en el canal<\/li>\n\n\n\n<li>Aprovechamiento conjunto de los <strong>ecosistemas digitales:<\/strong> retail media, redes sociales como recomendadores.<\/li>\n\n\n\n<li>Conseguir que la <strong>IA<\/strong> ayude en el crecimiento<\/li>\n\n\n\n<li>Aprovechar mejor la <strong>Omnicanalidad<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Andr\u00e9s R\u00edos<\/strong>, Socio del \u00e1rea de Gran Consumo en Overlap, <strong>Jos\u00e9 Luis Guti\u00e9rrez<\/strong>, Retail and Omnichannel International Expert, y <strong>Emilio Folqu\u00e9<\/strong>, FMCG Europe Expert nos dan su visi\u00f3n sobre c\u00f3mo afrontar la siguiente etapa.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/917840253?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfTe gustar\u00eda acceder a la entrevista completa?<\/strong><\/h3>\n\n\n\n<p>Con este acceso especial podr\u00e1s profundizar en este tema.<\/p>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.overlap.net\/es\/contacto\/\">Solicita tu acceso aqu\u00ed<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 est\u00e1 ocurriendo entre fabricantes y distribuidores? Descubre las \u00faltimas tendencias del sector retail.<\/p>\n","protected":false},"author":3,"featured_media":1572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[97,155],"tags":[],"class_list":["post-1463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas","category-consumo-y-retail"],"acf":[],"lang":"es","translations":{"es":1463,"en":1495},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":0,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/posts\/1463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/media\/1572"}],"wp:attachment":[{"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/media?parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/categories?post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overlap.net\/es\/wp-json\/wp\/v2\/tags?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}