Visual maps: A guarantee of commitment and alignment of the team with the company’s strategy


Undoubtedly a committed staff provides better results for the organization. The commitment pushes us to deliver beyond what is expected of us. Getting employees engaged is therefore one of the major challenges that companies face in the current war for talent retention. 

Why compromise is not enough sometimes? It can be many reasons, but one that sticks clearly in organizational surveys: the removal or misunderstanding of the company’s strategy. This problem increases with bigger organizations. It’s a challenge to communicate and involve all employees in the vision, mission and strategy. Communication Departments flooded buildings with posters, internal magazines talk about values ​​and interview managers, employees receive direct communications announcing actions to be carried out. And yet, the strategy is difficult to live from day to day.

Imagine for a moment that randomly choose an employee and ask him the the following questions. What answers would he give?

1. Do you know the key strategies of your company?
2. Do you think that the company tells you where you are going and why?
3. How push off on your daily progress towards the mission of your company?

The Visual Map is the tool that helps that the answers to these questions are appropriate and positive. With a Visual Map, participants are not limited to know the strategy, but have the opportunity to feel the same creators, and therefore players. The keys of this solution are:

1. Messages defined by the first level of the organization: Who run the company define what should be transmitted. This ensures the engagement of the first levels in the deployment process
2. Representation of the strategy embodied metaphor in a board game: Facilitates messages to be remembered
3. Games for living strategies: To provoke active involvement of members and attitudinal changes
4. Cascading deployed Sessions: To ensure that you get the entire organization. And at all levels
5. Sessions led by the leader of each team: To enhance the credibility of the message: My own boss is the one who tells me.

Communicate internally critical factors in the organization is not difficult. However, ensure that the communication meets the desired goal is a challenge. The Visual Map these cases becomes a key tool to achieve the desired effects: greater involvement of all members of the organization and alignment to strategy communicated.

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