Launching of a new model
Large corporations are increasingly understanding that sales are becoming more technical, because of both the number and quality of the products offered and the customers’ profile.
This is why the salesperson requires a higher level of professionalism to approach his client. Companies are committed to promoting this professionalism through the implementation of a human resources policy based on talent management, which would involve strategies mainly focused on learning.
Sales teams training has been historically one of the most important items within a commercial budget. Nowadays, changes are taking place to adjust the offer to current needs: the trend of adjusting training to specific cases – casuistics – of each company is becoming stronger
Many automotive companies have implemented training programs focused on the sales network – in light of the need to find a connection with the business strategy. Nevertheless, reaching 100% of their commercial goals is very complicated.