New models for sales in the pharmaceutical sector, will you seize the opportunity?

Nowadays, OTC products (Over the counter) are becoming a key business opportunity for industry and for the channel: the pharmacy.
Seizing this opportunity requires management category and channel specific criteria to professionalise the pharmacies in both the sale and the methodology of Assisted sales in free service.
For them it is necessary to understand the shopper and the customer, their buying parameters and decision-making and their motivations for choosing one or other point of sale and brand.
The “drivers” to manage are:
                   1. The recommended range.
                   2. Criteria for “lay out” and implementation at the point of sale.
                   3. Animation of point of sale (pharmacy).
                   4. Promotional strategy.

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