Posts

Trends on Change Management, Neuroscience and Positive Psychology at the 2016 ATD

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We invite you to imagine that we are going to hire an employee for a key position, where their new and different perspective of the organization would be valued and probably very necessary in future decision making.

How Did We Experience the 2016 ATD Conference?

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Let's share with you our impression about the International Conference on Development and Talent Management.

Overtalk: Accelerating Digital Transformation in the Sales Force

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Senior executives from Intel, Vodafone, Yellow Pages, Santander Bank and Revel debate about the changes that digital transformation is producing in companies' sales strategies.

“Beyond Expectations” is the Theme of the HORECA Congress, Celebrating Its 14th Edition

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Javier Campo, president of AECOC, and José María Rubio, president of FEHR were entrusted to inaugurate this Meeting Point for the industry, making a balance between the current economic situation and proposing challenges that the industry will face in the future.

Our Public's Opinions on Neurosales

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We have completed our Neurosales conferences in Peru, Colombia and Mexico. Every day we have gone ahead telling you our customer's feedback and the results have been very positive. Neurosales applies scientific conclusions in Sales.

Neurosales Conference in Peru

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We measure customer satisfaction in our Neurosales Conference held in Lima, Peru. It has been a resounding success!

How to Best Get to Know Our Customer

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We enter a bar and ask for a beer. The bartender makes us wait, or even worse, attends us rudely. Most probably we won't be coming back to this bar, because as the customers we are, we expect to be treated kindly and efficiently. This is what we pay for.

Video Summary of the "Neurosales" Conference

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In the past few days on February 3 and 4, the Neurosales Conference “Neurosales: How to Activate the Customer's On/Off Button” was held in Madrid and Barcelona, respectively, taught by Overlap experts Marcos Abollado and Agustín Marqués.

The Challenges of the Spanish Banking Industry in 2016

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Whenever the year starts, it is always full of challenges. Any company assumes the mistakes, achievements, and experience of previous years to consolidate future periods.

"Equipos y Talento" Magazine Interview on Neurosales

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Neurosales is a discipline that translates the findings of neuroscience in practical and applicable tips to the business and sales relationship with customers.

Retail & New Technologies

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In this post, we will analyze two new trends in the Retail industry, both largely related with new technologies...

Retailer Trends

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A few days ago we talked about the importance of knowing to manage generational differences to be able to increase sales in the retail world. We discuss this trend and talk about a new growing path: the purchase through social networks.