Six recommendations for developing the commercial area (1): Turn your sales agents on consultants

Bring innovation to the inside of your sales department to incorporate an innovation team to the sales team. This will generate the necessary synergies to make products and services solutions focused on the customer value chain.
The ability to work in coordination between the sales force and innovation improves the value proposition for the customer. This requires the integration of the areas of sales and innovation within the company’s business address. The collaboration of commercials and product managers is essential to ensure that the client knows in depth the benefits of our solutions, how they respond to their problems and how they impact within their value chain.



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