The change brings the Web 2.0 is a revealing social change here and now. In this case, the use of social software reveals a core feature of organizations: people are and create their world in language, in conversation. The technology involves new or improved practices, and this results in a new space of possibilities.
As the book says “Clue Train Manifesto” as a brilliant synthesis, some of the most important ideas mentioned therein can be summarized in three points:
• Markets are conversations.
• Organizations are conversations.
• Manage is talking.
If administration is talking, communication and management are closely related.
Power of Web 2.0 capabilities conversations, to expand communication, and obviously have a great impact on management.
The news social technologies, they return to work and talks more horizontal, open, transparent and inclusive. This challenges traditional management practices, often based on hierarchical planning, control and rewards and punishments. Therefore, this name has nothing to do strictly with the web but with something much more central to the management: the production of collective and effective action.
This new paradigm 2.0 for the production of action will require the development of new skills and practices in people management.
In fact, in the coming years, will surely assist the virtualization of many management practices. This requires developing new forms of work, communicate, collaborate, network, learn, and so on., And these tools will have a decisive role in creative activities in general and especially innovation.
What skills and practices you think are required for the management of these networks open, collaborative and global?