Generation and exploitation of “leads”
A “lead” is a business opportunity based on the identification of some contact details of those who have an interest in a product or service from the company they have contacted. The generation and exploitation of leads differs from the simple exploitation of a database.
Now more than ever to capture the interest of a client can actually become, a real challenge for companies, and a constant flow of “leads” are critical to ensure the growth of the business.
Are the sales and marketing teams ready to integrate in their working models this new form of performance?
You can learn more about this trend on June 18th on our website with the launch of a newsletter.