CUSTOMER NEED/PROBLEM TO SOLVE
Learning in the company is a part of the fundamental strategy for the development of its employees, responding to multiple needs in teams.
One of these needs, as a company and facing their teams, is the retention of high potential human capital. It is therefore necessary to have a differentiated offering to the rest of the group that is the application of that talent in the sales and marketing areas.
Define and develop a meeting space for the best sales and marketing professionals, where they find not only knowledge programs that allow them to evolve individually in their management areas, but also in potential areas promoting mainstreaming and certifying their effort academically, and having them improve their growth in the company.
To do this, integrated programs were designed with sales, marketing, and training trends through industry Best Practices.
In addition, the best speakers on the market were identified and coordinated to meet that were specialized in the implementation of contents.
Some 80% of the employees were certified, demonstrating that it was a motivating factor in their effort. The participants have rotated through different positions, being a collective reference for the internal training programs.