Video Summary of the "Neurosales" Conference

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In the past few days on February 3 and 4, the Neurosales Conference “Neurosales: How to Activate the Customer's On/Off Button” was held in Madrid and Barcelona, respectively, taught by Overlap experts Marcos Abollado and Agustín Marqués.

The Challenges of the Spanish Banking Industry in 2016

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Whenever the year starts, it is always full of challenges. Any company assumes the mistakes, achievements, and experience of previous years to consolidate future periods.

More Retail Trends: Customer Data Protection and Value Chain Control

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As with every week, we publish two new trends for the Retail industry. In this post we are going to talk about the following...

"Equipos y Talento" Magazine Interview on Neurosales

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Neurosales is a discipline that translates the findings of neuroscience in practical and applicable tips to the business and sales relationship with customers.

The Most Visited Sales Posts in 2015, in 2 Minutes

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We invite you to see a 2 minute video with the most valued sales posts in 2015 by all of you! If you want to return to reading the articles, click this same post.

Retail & New Technologies

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In this post, we will analyze two new trends in the Retail industry, both largely related with new technologies...

Retailer Trends

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A few days ago we talked about the importance of knowing to manage generational differences to be able to increase sales in the retail world. We discuss this trend and talk about a new growing path: the purchase through social networks.

NEUROSALES: How to Activate the Customer's On/Off Button

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“95% of our decisions are subconscious” Source: Harvard, Yale.

Corporate Universities: In This Life, Nothing is For Free

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“Nothing is free and there is no such thing as a free lunch” - Milton Friedman, statistician, economist and intellectual defender of the free market