On April the 19th, Overlap and E-Guru signed in Sao Paulo a collaboration agreement with the purpose of a joint offer of blended-learning solutions to all customers focused on high orientation to business and to improve employee's performance.
The CPG industry has been expanding its view to encompass a broader understanding of the complete Path to Purchase – the process that begins with consumer needs and awareness and ends with product usage and satisfaction. Our collective understanding of the Path to Purchase – and how to define it for any given category – is still evolving. So it seems reasonable to question whether the Consumer Decision Tree (CDT) is still relevant to the process.
We leave you the following article of our partners in the area of Consumer and Retail sales in USA: Dechert Hampe Consulting
Cristina Perez Cantó, Director of Communications at Hispasat, joins our Innoverlap project giving his views on the status of innovation in the Spanish and international aerospace industry.