Banca eradigital

The paradigm shift in the Banking Industry in the Digital Age. Are we ready for new competitors?


Recently we have seen the media devoting an increasing amount of press to the paradigm shift that is taking place in the banking industry in the digital age, as well as the new competitors who have entered into the financial market. Are we ready for new competitors?


The training department’s marketing plan


Today, it is increasingly common for Human Resource Departments to be faced with new and challenging situations and decisions that must be made.Among these is the important question regarding the balance between additional, value-adding, training and non-essential training, as well as the value that is added to the business.

key account manager

Four questions you should ask yourself before you design a Key Account Management System for your business


In an increasingly competitive business environment, customers are becoming more demanding when selecting suppliers. Based on this there have been new models of customer relationship such as Key Account Management.

neuromarketing automoción

The Neuroscience of Sales: How to Increase Positive Feelings in the Sales Process


In recent years it has been fashionable to speak about neuromarketing, a discipline that uses this kind of knowledge for improving the impact that brands have on consumers and shaping their buying habits. Brands like BMW, Volkswagen and Toyota design their vehicles considering the emotional impact that will be generated by their customers. 

Cuadros de mando

Key Advice for a Sales Network’s Balanced Scorecard


Today, virtually every company relies on different reports and/or balanced scorecards - some more sophisticated than others - to analyze business results, track progress and make decisions,but do we have the right scorecard for our organization?

oferta valor venta 1

How to create a value proposition in the sale


How can I generate a value proposition? Is there any way to achieve high expectations from the first minute I begin my presentation? From the first paragraph of the written document? The response is a resounding YES! And it's not that complicated. We just have to pay close attention to all of the information around us and, above all, learn to work it and organize it properly.

transculturalidad en venta

Transculturality on Sale: Get the "No"


For years, Harvard professors William Ury and Roger Fisher published a bestseller on negotiation, Get the Yes*, a work book was probably the most successful trading history and the main reference for training in negotiation recent decades.

ciclo vida empleado

The employee´s life cycle. A tool for the employer


Do you know what is the most important influence of a new manager who is perched at a command post for the first time? No, not the courses we give, or management skills that the company claims to have, or even what you look for internet wisely. It is much closer: includes influences and personalities of those bosses that he has had.

ventajas serSocial

The advantages of being social: participation driven (by others) motivated participation (for oneself)


Develop personal brand of employees in companies, to create unconscious routines to share knowledge and experiences. The challenge: how to convey the importance of creating it and feed it to generate personal and professional benefits.


Personal Growth

{loadposition inside} Personal Growth The ability to make our…
satisfaccion del cliente

Customer satisfaction vs profitability


In many brands we always find these two objectives that are pursued and that at first glance seem to be conflicting. How we can increase customer satisfaction and profitability at the same time?

modelo relacion con clientes

The model of relationship with customers


We all know that the market is constantly evolving and why businesses need to adapt to new situations. In this context, I have seen an evolution in the model of relationship with clients and it deserves a reflection, since it can be a critical point to strengthen bonding to.